Digital Wave Technology completed the acquisition of GoalProfit.

Digital Wave Technology, a full service digital agency, completed the acquisition of GoalProfit, a SaaS provider of a low-code retail optimization platform. Financial terms were not disclosed. “We’ve made significant progress in a relatively short period of time, aided by our domain-experienced team. At the same time, we’re acutely aware that positioning for the next major step in growth requires world-class acumen in data science and low-code, no-code analytical architecture. The combination of Digital Wave’s management and enterprise technology team with GoalProfit’s strong data sciences and analytical architectural team provides us with a rapid development platform and solutions for omnichannel leadership. The teams’ expertise and culture are very complementary. Together, we’re confident we can offer unparalleled value,” Lori Schafer, Digital Wave Technology CEO.