Announced
Completed
Financials
Tags
Miscellaneous Consumer Staple Goods
Majority
Private
Acquisition
Single Bidder
United States
Domestic
Friendly
electronic cigarettes
Completed
Private Equity
Synopsis
Altria, a producer and marketer of tobacco, cigarettes and related products, completed the acquisition of NJOY, a company that manufactures and distributes electronic cigarettes and vaping products, from Mudrick Capital, a private equity company, for $2.75bn. “We believe we can responsibly accelerate US adult smoker and competitive adult vaper adoption of NJOY ACE in ways that NJOY could not as a standalone company. We believe the strengths of our commercial resources can benefit adult tobacco consumers and expand competition. We are also excited to welcome NJOY's talented employees to Altria at closing,” Billy Gifford, Altria CEO.
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