.
MergerLinks Header Logo

New Deal


Announced

Completed

Altria completed the acquisition of NJOY from Mudrick Capital for $2.75bn.

Financials

Edit Data
Transaction Value£2,283m
Consideration TypeContingent Deferred Consideration, Cash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

Edit

Miscellaneous Consumer Staple Goods

Majority

Private

Acquisition

Single Bidder

United States

Domestic

Friendly

electronic cigarettes

Completed

Private Equity

Synopsis

Edit

Altria, a producer and marketer of tobacco, cigarettes and related products, completed the acquisition of NJOY, a company that manufactures and distributes electronic cigarettes and vaping products, from Mudrick Capital, a private equity company, for $2.75bn. “We believe we can responsibly accelerate US adult smoker and competitive adult vaper adoption of NJOY ACE in ways that NJOY could not as a standalone company. We believe the strengths of our commercial resources can benefit adult tobacco consumers and expand competition. We are also excited to welcome NJOY's talented employees to Altria at closing,” Billy Gifford, Altria CEO.

© COPYRIGHT 2024 MERGERLINKS LIMITED.

ALL RIGHTS RESERVED.

15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.

CONTACT US