Altria completed the acquisition of NJOY from Mudrick Capital for $2.75bn.

Altria, a producer and marketer of tobacco, cigarettes and related products, completed the acquisition of NJOY, a company that manufactures and distributes electronic cigarettes and vaping products, from Mudrick Capital, a private equity company, for $2.75bn. “We believe we can responsibly accelerate US adult smoker and competitive adult vaper adoption of NJOY ACE in ways that NJOY could not as a standalone company. We believe the strengths of our commercial resources can benefit adult tobacco consumers and expand competition. We are also excited to welcome NJOY's talented employees to Altria at closing,” Billy Gifford, Altria CEO.