Dentsu completed the acquisition of TAG Worldwide from Advent.

Dentsu, a Japanese international advertising and public relations joint stock company, completed the acquisition of TAG Worldwide, the global omnichannel digital marketing production powerhouse, from Advent one of the largest and most experienced global private equity firms. Financial terms were not disclosed. “The acquisition of Tag comes at a time when clients are demanding both scale and depth of capability in our creative offering in order to effectively influence the customer journey. Adding Tag’s world-class team and technology platforms to dentsu’s existing service set provides our clients with an unbeatable combination of scaled content delivery and dynamic personalization. David and his team have built an incredible organization and we are looking forward to working closely with them,” Hiroshi Igarashi, Dentsu Group President and CEO.