Announced
Completed
Financials
Sources
Tags
Private
Domestic
Acquisition
Friendly
Completed
Customer Relationship Management
Single Bidder
France
marketing technology
Majority
Synopsis
Splio, a customer relationship management company and developer of the SaaS Individuation marketing platform, completed the acquisition of Tinyclues, a specialist in SaaS predictive marketing based on deep learning AI. Financial terms were not disclosed. “AI has become the new standard for better understanding customers and personalizing large-scale marketing communications regardless of industry or business size. Individuation marketing based on machine learning was an initial response to these challenges. The Tinyclues platform, based on deep learning, strengthens our leadership, and provides new opportunities for sectoral and geographical growth,” Mireille Messine, Splio CEO.
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.