Splio completed the acquisition of Tinyclues.

Splio, a customer relationship management company and developer of the SaaS Individuation marketing platform, completed the acquisition of Tinyclues, a specialist in SaaS predictive marketing based on deep learning AI. Financial terms were not disclosed. “AI has become the new standard for better understanding customers and personalizing large-scale marketing communications regardless of industry or business size. Individuation marketing based on machine learning was an initial response to these challenges. The Tinyclues platform, based on deep learning, strengthens our leadership, and provides new opportunities for sectoral and geographical growth,” Mireille Messine, Splio CEO.