Announced
Financials
Sources
Tags
Acquisition
Domestic
Private
United Kingdom
Media Agencies
marketing agency
Pending
Majority
Friendly
Single Bidder
Private Equity
Synopsis
WPP, a British multinational communications, advertising, public relations, technology, and commerce holding company agreed to acquire Goat, an influencer marketing agency, from Inflexion, a mid-market private equity firm. Financial terms were not disclosed. "We couldn't be happier to be joining WPP and GroupM to bring our leading global influencer marketing and digital solutions to some of the best brands in the world. We are delighted to combine forces with the amazing talent at INCA to deliver even better value for our clients all over the world," Arron Shepherd, Goat Founder and CEO.
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