WPP to acquire Goat from Inflexion.

WPP, a British multinational communications, advertising, public relations, technology, and commerce holding company agreed to acquire Goat, an influencer marketing agency, from Inflexion, a mid-market private equity firm. Financial terms were not disclosed. "We couldn't be happier to be joining WPP and GroupM to bring our leading global influencer marketing and digital solutions to some of the best brands in the world. We are delighted to combine forces with the amazing talent at INCA to deliver even better value for our clients all over the world," Arron Shepherd, Goat Founder and CEO.