Keywords Studios completed the acquisition of Digital Media Management for $100m.

Keywords Studios, a technical and creative services provider to the global video games and entertainment industries, completed the acquisition of Digital Media Management, a full-service social media agency, for $100m. "The acquisition of DMM brings Keywords a top tier social marketing agency, world-class production location and capability, as well as a technology platform that can help scale its influencer offering. It extends our capabilities in an increasingly critical area of the marketing landscape, accelerating our progress towards being able to offer a truly holistic solution to our clients' engagement needs. With the ever-increasing convergence of entertainment and video gaming, we believe that delivering DMM's social media marketing expertise to our clients will enable them to enhance their engagement with their player base. We are looking forward to working with Luigi, Adam and the broader DMM team as we continue to deliver against our growth objectives," Bertrand Bodson, Keywords Studios CEO.