LFPI-backed IFOP, an international polling and market research firm, agreed to acquire Brain Value, a qualitative research agency. Financial terms were not disclosed. “After 20 years of entrepreneurship and some impressive results, we became the leading qualitative research agency in France and the time had come for Brain Value to join forces with a bigger group so as to set a new cycle of growth in motion. With Ifop Group, this is now possible and the entire Brain Value team is keen to commit to a new project that will enable us to broaden our scope of activity even further,” Nicolas Riou, Brain Value CEO.