FullBeauty to acquire ELOQUII from Walmart.

FullBeauty, a direct-to-consumer compnay in the US plus-size apparel market, agreed to acquire ELOQUII, a private company that designs and sells fashion apparel in sizes 14-28, from Walmart, a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. Financial terms were not disclosed. "ELOQUII is a great success story with very loyal customers that will now become part of the FullBeauty family of brands. This strategic acquisition complements our brands perfectly and allows us to leverage our scale and platform to support ELOQUII and our shared mission, and thereby accelerate our growth with this important demographic. Our approach was critical to our recent successful acquisition and integration of Catherines and will be here as well. While we hope to bring scale and platform expertise to bear, we will also humbly be learning from Julie and the talented ELOQUII team, who are the soul of the ELOQUII brand DNA, and who fortunately are joining us on this next phase of the ELOQUII journey,” Jim Fogarty, FullBeauty CEO.