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New Deal


Announced

BetterUp to acquire Crescent.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

personalized sleep routines

Software

Friendly

Pending

Majority

Private

United States

Domestic

Single Bidder

Synopsis

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BetterUp, an AI-driven platform that helps people and businesses grow personally and professionally through coaching, agreed to acquire Crescent, a health and wellness company accelerating the future of personalized health through the use of wearable data, artificial intelligence, and human coaches to deliver personalized sleep routines. Financial terms were not disclosed. "Our team will be working closely with BetterUp to integrate our digital sleep health coaching and behavior change experience into their platform so that more users all over the world can benefit from better sleep and health. We’re excited to help BetterUp continue to advance the field of coaching and support amazing coaches with cutting-edge technology and AI. Let’s expand access to quality coaching and improve the lives of people across the globe by putting a coach in a billion people’s pockets," Jason Jin and Joshua Collin, Crescent Founders.

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