Toluna completed the acquisition of MetrixLab from Macromill.

Toluna, a real-time insights provider at the speed of the on-demand economy with global scale, innovative technology and research design, completed the acquisition of MetrixLab, a market research agency, from Macromill, a rapidly-growing global market research and digital marketing solutions provider. Financial terms were not disclosed. "We’re very excited to welcome MetrixLab and its talented team to Toluna, as well as to explore new opportunities in partnership with Macromill. This acquisition is a significant milestone in our mission to empower clients to make data-driven decisions with ease through a platform that unifies the latest technology and human expertise. By combining Toluna Start’s cutting-edge research platform and high-quality global panels with MetrixLab’s industry-leading suite of insights solutions, we will provide our clients with unparalleled research capabilities and simplify their insights approach by enabling them to work with a single partner. This combination demonstrates our commitment to delivering exceptional value to our clients and helping them achieve greater success for their businesses,” Frédéric-Charles Petit, Toluna CEO.