Frasers Group, a retail company that serves consumers with sports, premium, and luxury brands, completed the acquisition of a 18.9% stake in AO World, a online retailer company, from Odey Asset Management for £75m. "Frasers has long admired what John and the AO team have built, and we are delighted to have the opportunity to form a supportive, strategic partnership. AO is a fantastic business with a clear strategy which is leading the market in online-only electricals. Through this investment, Frasers will benefit from AO's valuable know-how in electricals and two-man delivery, helping us to drive growth in our bulk equipment and homeware ranges. In turn, AO will have the opportunity to benefit from Frasers' expertise and ecosystem," Michael Murray, Frasers Group CEO.