Erie Street, a private investment firm, completed the investment in 50,000feet, an independent global brand consultancy and creative agency. Financial terms were not disclosed. “50,000feet was founded in 2001, not long after the internet began disrupting the way brands interact and engage with consumers. Since then, digital disruption – along with shifts in consumer behaviors and expectations – has only continued to increase the demand for brand transformation.” Jerry Graunke, Erie Street President.