Announced
Completed
Financials
Tags
Food Retailers and Wholesalers
Private
Private Equity
Minority
Friendly
India
Acquisition
Completed
pet food
Cross Border
Single Bidder
Synopsis
L Catterton, a consumer-focused investment firm, completed a $60m investment in Drools Pet Food, a local pet food company. "What truly differentiates Drools is its ability to manufacture high-quality products across the price ladder and make them available to pet parents via every relevant channel, be it online on Amazon or Flipkart, or offline in over 34k points of sale spanning specialty vet shops, veterinary clinics, and general trade stores. Its focus on product quality has helped it become a brand that has gained a reputation for providing high protein content at value-for-money price points, cultivating a very loyal base of customers. This is an exciting time to be entering the country's pet food market, which we believe is at an inflection point, and we look forward to working closely with the Drools team to further scale its business," Anjana Sasidharan, L Catterton Partner.
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