Standard Investment-backed United Playgrounds, an international group of specialist and high-quality niche brands in digital marketing, agreed to acquire De Nieuwe Zaak, an e-commerce agency. Financial terms were not disclosed. “We have had a longstanding relationship with CFI for 8 years, relying on them as a trusted advisor with whom we maintain an ongoing strategic dialogue. Their deep understanding of our business and extensive experience in the Digital Agency industry played a pivotal role in the process. Partnering up with United Playgrounds is a logical step for DNZ, because we have the ambition to enable continuous growth for our customers and employees by taking the next step in digital maturity. DNZ is now ready for the next phase, and we are confidently taking that step together with United Playgrounds. Personally, I consider it a privilege to continue operating within an ambitious group with remarkable brands” Johan Keurentjes, DNZ CEO.