Gauge Capital completed the acquisition of FlutterHabit.

Gauge Capital, a private equity firm, completed the acquisition of FlutterHabit, a direct-to-consumer eCommerce provider of premium beauty products. Financial terms were not disclosed. “Since we launched FlutterHabit, we have worked tirelessly to build a brand that is not only valued for its exceptional products, but for its values, vision, and distinct personality. Time and time again, the D.A. Davidson team proved themselves essential in helping us find an experienced partner that truly valued who we are at FlutterHabit and understood the FlutterHabit customer. Their knowledge and support throughout the acquisition process was invaluable and was pivotal to helping us secure what we believe is an ideal partnership to help FlutterHabit reach its fullest potential," Kasey Jackson, FlutterHabit Co-Founder.