Axel Springer-backed Appcast and Stepstone to acquire Bayard Advertising.

Axel Springer-backed Appcast, a company that offers programmatic recruitment advertising technology and services, and Stepstone, a private equity firm, agreed to acquire Bayard Advertising, a full-service advertising agency. Financial terms were not disclosed. “Bayard is the trusted recruitment marketing partner to some of the world’s best-known brands. Bayard’s deep well of talent and comprehensive solution set will expand, accelerate, and improve Appcast’s ability to solve complex recruitment marketing challenges for leading employers around the globe. Clients will benefit from a data-driven, source-agnostic approach that combines the best of both companies,” Chris Forman, Appcast Founder and CEO.