160over90, a full-service cultural marketing agency, completed the acquisition of XYZ, an independent brand experience agency. Financial terms were not disclosed. “160over90 has become a go-to agency for the world’s biggest brands seeking award-winning experiential strategy and activation. By bringing Will, Paul and the XYZ team into the fold, we not only strengthen our ability to deliver dynamic, must-see campaigns on a global scale, but also further our mission to forge stronger human connections on behalf of our clients,” Ed Horne, 160over90 president.