Swiggy, an on-demand convenience platform, agreed to acquire LYNK, a full stack FMCG retail distribution platform. Financial terms were not disclosed. “I am excited to have the LYNK team join Swiggy. LYNK is uniquely positioned in the retail distribution space with their brand-first, tech-led operating model and has demonstrated success with multiple FMCG brands. Our experience in supply chain and logistics gives Swiggy the unique opportunity to help LYNK scale up their offerings and empower retailers to serve their customers better, ” Sriharsha Majety, Swiggy CEO.