KKR, a global investment firm, agreed to invest $190m in MUSINSA, an online and offline fashion business company, with participation from Wellington Management, an independent investment management firm. "MUSINSA has developed itself as a top consumer Internet platform in Korea and a differentiated marketplace by its ability to scale rising brands, enable the creator economy for fashion, engage and provide a high-quality e-commerce experience for customers. We see enormous opportunity for MUSINSA to build on its leading position in a fast-growing K-fashion market that continues to shift online and expand globally on the back of K-culture’s explosive reach. We are excited to partner with the management team and look to leverage KKR’s global network, operational expertise, and deep technology experience to take MUSINSA to its next phase of growth,” Mukul Chawla, KKR Partner and Head of Growth Equity, Asia Pacific.