.
MergerLinks Header Logo

New Deal


Announced

Playtika to acquire Youda Games portfolio from Azerion.

Financials

Edit Data
Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

Edit

Media Agencies

Private

Netherlands

media company

Acquisition

Cross Border

Majority

Pending

Friendly

Single Bidder

Synopsis

Edit

Playtika, a digital entertainment company, agreed to acquire Youda Games portfolio from Azerion, a media- and technology company. Financial terms were not disclosed. “The acquisition of Youda Games’ card game portfolio, with its strong IP, is in line with Playtika’s strategic incremental growth approach of leveraging our unrivaled LiveOps expertise and proprietary technology stack to optimize and scale games, strengthening our market position. We believe this acquisition will be accretive to our financial performance and is part of our strategy to acquire proven franchises where we can add value," Craig Abrahams, Playtika President and CEO.

Search a database of more than 250,000 verified dealmakers

Receive automated updates on global transactions

Follow the activity, relationships and transactions of top dealmakers

No credit card required

© COPYRIGHT 2024 MERGERLINKS LIMITED.

ALL RIGHTS RESERVED.

15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.

CONTACT US