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Announced

Playtika to acquire Youda Games portfolio from Azerion.

Synopsis

Playtika, a digital entertainment company, agreed to acquire Youda Games portfolio from Azerion, a media- and technology company. Financial terms were not disclosed. “The acquisition of Youda Games’ card game portfolio, with its strong IP, is in line with Playtika’s strategic incremental growth approach of leveraging our unrivaled LiveOps expertise and proprietary technology stack to optimize and scale games, strengthening our market position. We believe this acquisition will be accretive to our financial performance and is part of our strategy to acquire proven franchises where we can add value," Craig Abrahams, Playtika President and CEO.

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