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marketing analytics
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Synopsis
Insight Partners, a global venture capital and private equity firm, led a $17m Series A round in Hous, a growth command center combining causal inference with experimentation & AI, with participation from Baseline Ventures, Haystack Ventures, Upside Partnership, Octave Ventures and Mantis Venture Capital. "We believe that all brands need to better understand the causal relationship between the actions they take and their impact on the business. Yet, marketing data is messy and often incompatible with data science models that enable higher quality decision making. Answering business questions shouldn't be harder than a Google search. We're excited to announce today's news and look forward to building the first indispensable growth analytics platform," Zach Epstein, Haus CEO.
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