Mitsui, a general trading company, agreed to invest $360m in Industrial Pesquera Santa Priscila, an integrated shrimp and tilapia producer with breeding, hatchery, and nursery facilities. "Shrimp is an important product that will meet the rising demand for sustainable protein, as the world's population and economy grows, and responds to health-conscious consumers with its low-calorie and high-protein content, with a short production cycle and high feed efficiency. In Ecuador, the world's center of shrimp farming industry for export, Mitsui and IPSP's founders will jointly collaborate to pursue increased productivity and efficiencies, to optimize operational excellence and best serve customer's needs. The partners will work to maintain a high focus on social responsibility, respect for the environment, high product quality, and will continue strengthening IPSP to lead modernization of the growing industry," Mitsui.