Announced
Completed
Financials
Tags
visual solutions
all-in-one software solutions
Acquisition
Domestic
United States
digital solutions
interactive sales tools
merchandising solutions
Auto Technology
Private
Majority
Private Equity
Completed
Friendly
Single Bidder
Synopsis
Capstreet-backed TradePending, a sales enablement and consumer experience software platform for car dealerships, completed the acquisition of Snapcell, a SaaS automotive video marketing platform. Financial terms of the transaction were not disclosed. "We believe Snapcell's solutions fit perfectly into our mission of 'simple automotive' by bringing dealers and consumers together," Brice Englert, TradePending CEO.
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