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New Deal


Announced

Completed

Capstreet-backed TradePending completed the acquisition of Snapcell.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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visual solutions

all-in-one software solutions

Acquisition

Domestic

United States

digital solutions

interactive sales tools

merchandising solutions

Auto Technology

Private

Majority

Private Equity

Completed

Friendly

Single Bidder

Synopsis

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Capstreet-backed TradePending, a sales enablement and consumer experience software platform for car dealerships, completed the acquisition of Snapcell, a SaaS automotive video marketing platform. Financial terms of the transaction were not disclosed. "We believe Snapcell's solutions fit perfectly into our mission of 'simple automotive' by bringing dealers and consumers together," Brice Englert, TradePending CEO.

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