Capstreet-backed TradePending completed the acquisition of Snapcell.

Capstreet-backed TradePending, a sales enablement and consumer experience software platform for car dealerships, completed the acquisition of Snapcell, a SaaS automotive video marketing platform. Financial terms of the transaction were not disclosed. "We believe Snapcell's solutions fit perfectly into our mission of 'simple automotive' by bringing dealers and consumers together," Brice Englert, TradePending CEO.