Truelink Capital completed the acquisition of Flipp.

Truelink Capital, a private equity firm, completed the acquisition of Flipp, a retail technology company. Financial terms were not disclosed. "Today is an exciting day in the history of Flipp. Truelink is an accomplished partner and we feel humbled by the partnership. Looking forward, we see considerable opportunity and we plan to leverage this investment to drive greater innovation and accelerated growth. Our retail and CPG partners rely on Flipp to provide unparalleled digital distribution tools and we are devoted to ensuring we continue to deliver innovative solutions at a blistering pace. Our proprietary distribution platform offers our customers the scale and ROI they need to drive critical objectives. Truelink has validated our place in the market and will allow us to drive forward as a market leader. We are proud to be on this journey and excited to partner with Truelink," Michael Silverman, Flipp CEO.