Announced
Financials
Tags
Acquisition
Private
Pending
Single Bidder
United States
high-performance skin care
Personal Products
Domestic
Majority
Friendly
Synopsis
E.L.F. Beauty, a cosmetics brand that offers professional makeup and beauty products to customers, agreed to acquire Naturium, a provider of high-performance skin care that is clinically-effective, skin compatible and affordable, for $355m. “We’ve built an incredible brand, with numerous superstar formulas, a dedicated community and a world class team in less than four years. I have admired e.l.f., and their deep commitment to being a different kind of beauty company, for years now. They care about their community and their employees, which is truly meaningful to me, especially as a female founder. With our complementary missions and cultures, I know e.l.f. Beauty will be the ideal partner as we expand our reach, and continue to make high performance skin care accessible for all,” Susan Yara, Naturium Founder.
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