E.L.F. Beauty to acquire Naturium for $355m.

E.L.F. Beauty, a cosmetics brand that offers professional makeup and beauty products to customers, agreed to acquire Naturium, a provider of high-performance skin care that is clinically-effective, skin compatible and affordable, for $355m. “We’ve built an incredible brand, with numerous superstar formulas, a dedicated community and a world class team in less than four years. I have admired e.l.f., and their deep commitment to being a different kind of beauty company, for years now. They care about their community and their employees, which is truly meaningful to me, especially as a female founder. With our complementary missions and cultures, I know e.l.f. Beauty will be the ideal partner as we expand our reach, and continue to make high performance skin care accessible for all,” Susan Yara, Naturium Founder.