Grupo Globo completed the acquisition of a minority stake in Eletromidia from HIG Capital.

Grupo Globo, a media conglomerate, completed the acquisition of a minority stake in Eletromidia, an out-of-home media company, from HIG Capital, a global alternative investment firm. Financial terms were not disclosed. “This acquisition takes Globo closer to a highly complementary segment of its advertising market. We are impressed with the digitalization evolution which Eletromidia has undergone. The company is well positioned and has a strong synergy with Globo’s business portfolio,” Paulo Marinho, Globo CEO.