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The Craftory led a $14m financing round in Needed.

Synopsis

The Craftory, a British venture capital firm, led a $14m financing round in Needed, a pregnancy nutrition and education company that provides perinatal nutrition system supplements for women, with participation from Seae Ventures and Crescent Ridge. “Nutrition is one of the most significant and most overlooked decisions made in the pregnancy journey. However nutrition is often relegated to an afterthought and women are left with more questions than answers about their nutritional needs. What’s more, standard prenatal vitamins are designed to meet just the bare minimums, leaving over 95% of women depleted. Needed is setting a new, radically better standard for perinatal nutrition combining the products, education, and access to nutritional experts that all women need and deserve,” Julie Sawaya, Needed Co-Founder and Co-CEO.

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