Reliance Retail Ventures, the retail arm of Reliance Industries completed the acquisition of Ed-A-Mamma, a kidswear brand. Financial terms were not disclosed. “At Reliance, we have always admired brands that lead with a strong purpose and embody a unique design ethos exemplified perfectly by Ed-a-Mamma and its founder Alia Bhatt. With sustainability as its core proposition the brand has garnered acclaim for its meticulous attention to detail, using ethically sourced materials and eco-conscious production processes. This aligns seamlessly with Reliance Brands‘ vision of fostering a more responsible future for the fashion industry," Isha Ambani, Reliance Retail Ventures Director.