Announced
Synopsis
Domoco, a Japanese mobile operator, offered to acquire a stake in Intage, a company providing marketing services to pharmaceutical companies, for $316m. Through this initiative, the two companies aim to provide a comprehensive consumer-driven marketing solution that will utilize DOCOMO's membership data for a wide range of corporate customers. They will offer them a range of services from research, communication and sales promotion to solutions that help drive repeat business, leveraging ID-based and streamlined end-to-end marketing strategies.
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