International Beverage to acquire Larsen Cognac from Anora Group for €54m.

Transaction Tags

• Distillers and Vintners
• Acquisition
• Majority
• Private
• Cross Border
• Pending
• Single Bidder
• France
• Cognac
• Friendly

Synopsis

International Beverage, a dynamic global drinks business, agreed to acquire Larsen Cognac, a fine cognac distiller, from Anora Group, a beverage company, for €54m. “The change in ownership of Anora’s cognac business will enable us to generate funds and concentrate efforts on our chosen hero brands, Koskenkorva, Linie and Skagerrak, which are central to our international growth ambitions set out in our 2030 strategy. The Larsen team has done exceptionally good work in developing the brand and its impressive portfolio of products, setting it on a path for growth in USA and especially in Asia. In the hands of International Beverage, Larsen will have the attention and resources to take the next steps on its pioneering journey towards further growth and even greater success,” Pekka Tennilä, Anora CEO.

Sources