iSpot, a cross-platform TV measurement company, completed the acquisition of 605, a next-generation measurement and attribution company focused on driving innovation in the utilization of data to create, execute and measure advanced advertising campaigns. Financial terms were not disclosed. “605 has developed an impressive technology architecture, a great approach to using big data and a suite of powerful solutions that nicely complement our own. We are excited to integrate their world-class team of engineers and data scientists in our mission to modernize measurement effectiveness and new currencies,” Sean Muller, iSpot Founder and CEO.