Vista Credit Partners, an investment company, led a $150m round in VideoAmp, an adtech company. “VideoAmp has seen explosive growth and significant customer adoption of our best-in-class measurement, optimization and planning tools for the buy-side. We’ve also seen incredible momentum in both the buy- and sell-side adopting our advanced currency solution. VideoAmp’s advanced currency is poised to increase advertiser ROI and provide a more accurate way to value a publisher’s content. This round of funding from Vista Credit Partners will support our strategy and commitment to both currency and further establishing our overall category leadership,” Paul Ross, VideoAmp CFO.