Accel-KKR-backed Cendyn, a catalyst for digital transformation in the hospitality industry, completed the acquisition of PUSHTech, a pioneering force in hotel Customer Relationship Management services and marketing automation technology, for $37m. “By seamlessly integrating PUSHTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities. Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services. This acquisition doubles down on that mission, and we’re thrilled to explore the boundless potential of PUSHTech to bring it to fruition," Jack Blaha, Cendyn CEO.