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New Deal


Announced

Completed

Capstreet-backed TradePending completed the acquisition of Fixed Ops Digital.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

digital marketing

Digital Services

Friendly

Acquisition

Domestic

Majority

Private

Single Bidder

Private Equity

Completed

Synopsis

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Capstreet-backed TradePending, a sales enablement and consumer experience software platform, completed the acquisition of Fixed Ops Digital, a marketing and technology company. Financial terms were not disclosed. "Auto dealerships are increasingly looking to their fixed operations departments to drive revenue, and we believe Fixed Ops Digital's marketing solutions will be helpful tools as dealers look for effective and innovative ways to reach new and existing customers. We believe the addition of Fixed Ops will strengthen TradePending's position in automotive services and provide us with substantial differentiation in the market, including new cross-selling opportunities," Brice Englert, TradePending CEO.

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