Announced
Completed
Synopsis
Capstreet-backed TradePending, a sales enablement and consumer experience software platform, completed the acquisition of Fixed Ops Digital, a marketing and technology company. Financial terms were not disclosed. "Auto dealerships are increasingly looking to their fixed operations departments to drive revenue, and we believe Fixed Ops Digital's marketing solutions will be helpful tools as dealers look for effective and innovative ways to reach new and existing customers. We believe the addition of Fixed Ops will strengthen TradePending's position in automotive services and provide us with substantial differentiation in the market, including new cross-selling opportunities," Brice Englert, TradePending CEO.
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