Avery Dennison, a global materials science and digital identification solutions company that provides branding and information labeling solutions, agreed to acquire Silver Crystal Group, an established player in sports apparel customization and application across in-venue, direct-to-business, and e-commerce platforms. Financial termns were not disclosed. "We are excited to have reached a definitive agreement to acquire the Silver Crystal Group. Together, I am confident we will create a force that will continue to develop the embellishment category and deliver for key customers and stakeholders every step of the way,” Michael Barton, Avery Dennison Senior Vice President and General Manager.