Casa Lumbre, a global spirits company that develops, produces, and incubates premium, award-winning spirits, and Copper Group, an investment and talent advisory firm with ventures in entertainment, media, fashion, technology, and philanthropy, formed a joint venture. Financial terms were not disclosed. "I'm excited to introduce people to Almave – it's a project I've been working on for a long time with Casa Lumbre. There's a huge appetite for quality alternatives for those times when people don't want to drink alcohol but also don't want to compromise on flavour, which is why it was important that our product includes agave to reflect the taste of conventional tequila. I think it tastes amazing and what we have created is unlike anything else on the market, so I can't wait to see what you all think," Lewis Hamilton, Almave Founder.