.
MergerLinks Header Logo

Announced

Completed

Thompson Street and Endicott Capital-backed MediaRadar completed the acquisition of Vivvix from Kantar Group.

Financials

Edit Data
Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

Edit

advertising intelligence

digital services

Domestic

Digital Services

United States

Acquisition

Majority

Private

Private Equity

Friendly

Single Bidder

Completed

Synopsis

Edit

Thompson Street and Endicott Capital-backed MediaRadar, an advertising intelligence and sales enablement platform, completed the acquisition of Vivvix from Kantar Group, an advertising intelligence company. Financial terms were not disclosed. “By combining Vivvix and MediaRadar, we offer a complete view of the entire advertising industry. Together, our unparalleled market intelligence will enable strategic decision-making, allowing media sellers, brands, and agencies to navigate the dynamic advertising landscape with even greater confidence,” Todd Krizelman, MediaRadar CEO and Co-Founder.

© COPYRIGHT 2024 MERGERLINKS LIMITED.

ALL RIGHTS RESERVED.

15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.

CONTACT US