First Financial Corporation to acquire SimplyBank for $73m.

First Financial Corporation, a consumer lending company, agreed to acquire SimplyBank, a privately-owned community bank, for $73m. “This acquisition is exciting for our company. SimplyBank provides us with an opportunity to deepen our commitment to the Tennessee market while expanding into attractive new MSAs. We look forward to continuing SimplyBank’s commitment to its customers and the communities it serves,” Norman L. Lowery, First Financial Corporation President and CEO.