Kingswood Capital Management and First Bev completed the investment in G FUEL.

Kingswood Capital Management, a private investment firm and First Bev, a private equity firm focused exclusively on the beverage industry, completed the investment in G FUEL, a brand of caffeinated drink mix. Financial terms were not disclosed. “G FUEL was built on a winning formula of quality product paired with hugely popular influencers and authentic content creators. That formula has cemented G FUEL as one of gaming culture’s bedrock brands, I am excited to work alongside the G FUEL team and our partners to leverage these assets to scale the company,” Bryan Crowley, G FUEL CEO.