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New Deal


Announced

Decathlon to acquire Bergfreunde from Backcountry.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Germany

outdoor gear

retailer

Majority

Private

Pending

Friendly

Specialty Retailers

Acquisition

Cross Border

Single Bidder

private equity

United States

Private Equity

Private Equity

Synopsis

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Decathlon, a global sporting goods retailer, agreed to acquire Bergfreunde, an mountaineering and climbing equipment online shop, from Backcountry, an online specialty retailer. Financial terms were not disclosed. "We're proud of Bergfreunde's growth over Backcountry's 10-year ownership and look forward to watching its continued success with Decathlon. Closing this deal will allow Backcountry to focus on furthering its commitment to the North American market, as well as explore new opportunities to expand the Backcountry brand," Melanie Cox, Backcountry CEO.

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