PSG, a growth equity firm, completed a $100m investment in Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites. “I am incredibly proud of the great performance of the team at Sport Alliance and very pleased about the trust that PSG has in us. It proves once again that our products and services offer exactly the solutions that the market needs and that we are making an important contribution to the digitalization of the fitness industry,” Daniel Hanelt, Sport Alliance CEO.