AmatoMartin completed the acquisition of Valpak from Platinum Equity.

AmatoMartin, an investment company, completed the acquisition of Valpak, an advertising solutions provider, from Platinum Equity, a private equity firm. Financial terms were not disclosed. Valpak, based in St. Petersburg, Florida, is a leader in omnichannel media and direct marketing solutions for local businesses and national brands. The company is trusted by 34k businesses to drive lead generation and brand awareness through direct mail and digital advertising solutions.