Groupe SEB, a company that manufactures and distributes home appliances, completed the investment in AUUM, a French start-up combating single-use plastics. Financial terms were not disclosed. “To continue to have maximum impact, to rapidly develop in our different markets and to accelerate our industrial project, it is important for us to link up with one of the flagships of French industry. We are proud to partner Groupe SEB, an inspiring example and a group that shares many of our values. I am convinced that their support will enable us to move to a new level,” Clément Houllier, AUUM Founder.